The next wave is here.

Most IP starts with a movie, a book, a show. Azuki started with believers - a community built on shared taste and conviction, formed around the art and the world before a single chapter was written. The art was the signal.

You didn't need proof. You felt it.

That's not how it's supposed to work. But that's what makes this different.

And now the story gets bigger.

Cards that build the world. A manga that gives it soul. A character that will define a generation of fans. And this is only the beginning.

Collectibles, storytelling, and technology, all woven together from day one.

The earliest believers laid the foundation. The next generation of fans will carry it forward. Whether you've been here from the start or just arrived...

If you feel it, you're one of us.

We rose together. We built together. Now we grow together.

IKZ!

Where it started: The Original Manifesto (2022)

Azuki ensemble artwork
Hilumia artwork
Bobu poster artwork
Azuki point of sale artwork
Elementals artwork
Vegas event artwork
AMBUSH collaboration artwork
Lei artwork

About Azuki Labs

Azuki Labs is the company behind Azuki, an original anime IP spanning manga, trading cards, collectibles, and digital experiences. Alex Q. Xu is the co-founder and CEO of Azuki Labs and is known online as Zagabond.